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by Michael Barr May 19, 2020 2 min read

Before the show...

1. Set Goals and Budget

What is your main objective?  Is there a new product or core products you would like to promote?  Who is your ideal new client and how to do you want to communicate to them? Make sure you revisit your goals to make sure the main objective is accomplished.  

2. Preparation - Set a plan

Logistics are a huge part of of the success of your event.  Create a clear checklist of what you need so the stress of the event can be managed (Hotels, rental car, event tickets, flights, etc)

3. Communicate your plan

Let your clients who may be attending the event know you are attending the event.  Send them a newsletter.  Consider incentivizing the visit to your booth or location.  

4. Prepare for networking

Before the show, study the list of exhibitors.  This will allow you to tune into what your competition is doing and how you will strategically stand out in the crowd.  

5. Select your key staff

Having your key staff there is key to making sure you put your best foot forward.  Does your team know the main objectives, are they clear?  Do they have the tools and resources they need to be successful?

6. Design your booth

This is the fun creative part.  Picture yourself walking the floor in the past.  Ask yourself a few questions before you start designing.  What caught your eye?  Is your brand clear?  Do people know what we are about?  What interactive displays would be helpful in creating an experience?  While you revisit your main goal and objectives, create a design board that aligns with those goals.  There are simple ways to visually display your brand (wall graphic, signs and graphics, vinyl promotional material) Also think through logistic issues, do we have enough power, wifi, space, etc...

 

DURING THE SHOW

6. Demo a product

Demoing a product or service is an excellent way to stand out.  Think about how you can perform a portion of the process that is interesting and create conversations.  Creating an impression that they can take with them when they are heading home is the goal.

7. Networking and Analytics

Accurate analytics is the goal.  Make sure you have plenty of business cards and have the opportunity to scan the badges for followup.  

 

AFTER THE SHOW

8. Follow-up plan

Now that you've put in all the hard work of gathering business cards and scanning badges.  Input the new data into your CRM and thank them for visiting your booth.  The early traction and engagement is key to staying fresh in their mind.  

Below are a booth concepts.  

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Screen Shot 2020-02-17 at 3.16.16 PM

Screen Shot 2020-02-17 at 3.18.56 PM

Screen Shot 2020-02-17 at 3.15.57 PM

Screen Shot 2020-02-17 at 3.17.13 PM



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