WILLIE’S CHICKEN SHACK
“We love you guys”
— AKA Studio
custom fixtures • neon signage
wallpaper • illuminated signs
the client
Willie's Chicken Shack is a fast-casual New Orleans staple known for hot fried chicken, bold flavors, and late-night energy in the heart of the French Quarter. The brand leans into the city’s rowdy personality with bright colors, playful graphics, and a loud, unmistakable visual identity. Equal parts comfort food and street-level spectacle, Willie’s has built a recognizable brand that feels distinctly, unapologetically New Orleans.
the project
To give the Willie’s Chicken Shack brand a fresh look without losing its personality, the team partnered with AKA Studio to take a thoughtful new look at the identity. The collaboration introduced a reimagined Willie’s head along with playful patterns and packaging elements that bring new energy and consistency to the brand while staying true to its loud, colorful New Orleans spirit.
To bring that vision off the page, AKA called on OPA Signs & Graphics to translate the two-dimensional design package into a fully realized, immersive, illuminated environment.
solution
Through custom wallpaper, neon signage, wayfinding elements, bespoke restroom place-marking, a walk-up bar front, and perforated push-through illuminated logo signage, OPA helped bring the brand to life, delivering a environmental graphics package that feels energetic, fresh, immersive, and unmistakably Willie’s.